If like me you have a teenager, you are likely to know what TikTok is. It often sounds like a dozen teenagers in your house; singing, shouting and making irritating videos, but is this a channel for business communications? It’s not so long ago that YouTube was the ‘go to’ channel for cat videos...Continue reading
Author: kslupinski
Do you know what your customers want in 2020?
Q: How could you find out what your customers want? A: Ask them. It really is as simple as that. So why are more business owners not doing it? Leading Dundee accountancy firm MMG Archbold was one of Commsbank’s first clients and has been a loyal customer ever since. 2020 marks the company’s centenary...Continue reading
Effective internal communication is key to creating an engaged workforce.
Effective communication between a company and its employees enables businesses to fully tap into the unique knowledge, insights, and talents of its people. Having an effective internal communication strategy can help to avoid misunderstandings. For example, if your firm is working on multiple, complex projects, a good internal communication strategy will help to avoid confusion...Continue reading
When a bot cannot
We are in the golden age of coaching. We hold our heads high as executive coaches as we explain to fewer people that we aren’t tennis coaches, we can’t help with their golf swing and would be useless at perfecting their breaststroke. Leadership teams in large organisations and solopreneurs alike understand the power of executive...Continue reading
The Disney Rule
What do Cinderella, Snow White, Moana and Elsa have in common? Absolutely nothing. My niece told me that Disney princesses aren’t allowed to look at each other. I thought this couldn’t possibly be true, but to my dismay it might not be the ‘fake news’ I hoped for a fairy tale ending. If...Continue reading
If you care, don’t share!
I recently attended a training session with LinkedIn guru Stacy Edghill. Not only was this a great opportunity to meet other local businesses, it also provided practical LinkedIn tips and tricks! I check into LinkedIn regularly, and signed up for the event to give me the reassurance that I was spending my time on the...Continue reading