Can TikTok help businesses connect with their customers and grow?

While the Commsbank team wouldn’t say no to a Y2K-esque rendition of Britney’s early moves, we’re not sold on the idea of this being utilised as a B2B marketing tactic. Or are we? TikTok is quickly becoming the world’s most utilised social media platform, with over 1 billion active users worldwide. Originally known for acting out dance...Continue reading

When to say no

Let’s admit, we’ve all begrudgingly said ‘yes’ to something we may not agree with. Though, more often than not, reckless yeses can result in a hoard of missed commitments and unachievable expectations. The good thing is, we can clean up the workplace with one simple word: no. By sweeping the yes-man under the carpet, you...Continue reading

Curiosity Skilled the Cat

Curiosity killed the cat is so 1598. The curiosity skilled the cat is hot off the press. The World Economic Forum predict, that by 2025, the top skills in demand will include creativity, originality and initiative; analytical thinking and innovation; active learning and learning strategies. All of which lean on an inquisitive mind. What would...

How to be a competent copywriter

If you’ve worked with us, you probably know that we’re big fans of alliteration. You know that we’re competent, caring and curious. And you know that we’re rarin’ to go. However, we don’t wander in any direction, we lead the way in competency. Our team strives to be the best for the best. We don’t...Continue reading

The Grand Gesture of Body Language

More often than not, we think of communication as verbal. This is not the case as communication stretches beyond the mouth of linguistics and into the grand gesture of body language. First published in 1972, Albert Mehrabian’s model has become one of the most widely referenced statistics in communications. Here’s the overly-simplistic interpretation: 7% of meaning...Continue reading

Why Proofing is Important

When you’re in the process of making bread, proofing is the final rise before it’s baked. If the dough isn’t allowed to proof, the yeast can’t release carbon dioxide, and the gluten won’t stretch. Just like bread, proofing copy is an essential stage that provides consistency and elevation. If copywriting hasn’t gone through the proofing...Continue reading

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