In January conversations often centre around what we hope to be different in the coming year. Many people make new year resolutions to start the year with good intentions. But what is the difference between a habit and an intention? A habit is something that we do regularly and automatically, without much thought or conscious...Continue reading
Case Study: MMG Chartered Accountants
Diagnose At Commsbank we love words, just as much as our client MMG Chartered Accountants love numbers! MMG’s managing director, Paul Crichton, knows that for some people the numbers can be daunting and wanted to dispel the myth that accountants are boring and numbers can be fun! This was music to our...
Can TikTok help businesses connect with their customers and grow?
While the Commsbank team wouldn’t say no to a Y2K-esque rendition of Britney’s early moves, we’re not sold on the idea of this being utilised as a B2B marketing tactic. Or are we? TikTok is quickly becoming the world’s most utilised social media platform, with over 1 billion active users worldwide. Originally known for acting out dance...Continue reading
Case Study: Antibody Analytics
Diagnose Antibody Analytics is a contract research organisation (CRO) that provides complex immunology and primary cell services to drug developers. As much as the Commsbank team would like to think we’d rock a lab coat and goggles, we’ve left the science to the experts to support Antibody Analytics’ communications strategy. As you can imagine, between...Continue reading
The path to becoming Net Zero
On the 27th of July, Commsbank attended the Imperium Experts ‘Net Zero for Leaders’ training course delivered by Net Zero International. It was a one-day programme that provided us with an insight into what Net Zero is and how it can be achieved. When we embarked on the course, we had very little understanding of...Continue reading
Beginners guide to Commsbank with Lauren MacArthur
For those I haven’t met yet, hello, I’m Lauren, Commsbank’s Junior Communications Executive. I’ve been at Commsbank for just over three months now, and I can’t believe how quickly time has passed. Looking back on my interview when I blethered on about Colin the caterpillar and Taylor Swift, who would’ve thought I’d be here today?...Continue reading