Can TikTok help businesses connect with their customers and grow?

While the Commsbank team wouldn’t say no to a Y2K-esque rendition of Britney’s early moves, we’re not sold on the idea of this being utilised as a B2B marketing tactic. Or are we? TikTok is quickly becoming the world’s most utilised social media platform, with over 1 billion active users worldwide. Originally known for acting out dance...Continue reading

Case Study: Antibody Analytics

Diagnose Antibody Analytics is a contract research organisation (CRO) that provides complex immunology and primary cell services to drug developers. As much as the Commsbank team would like to think we’d rock a lab coat and goggles, we’ve left the science to the experts to support Antibody Analytics’ communications strategy. As you can imagine, between...Continue reading

The path to becoming Net Zero

On the 27th of July, Commsbank attended the Imperium Experts ‘Net Zero for Leaders’ training course delivered by Net Zero International. It was a one-day programme that provided us with an insight into what Net Zero is and how it can be achieved. When we embarked on the course, we had very little understanding of...Continue reading

Beginners guide to Commsbank with Lauren MacArthur

For those I haven’t met yet, hello, I’m Lauren, Commsbank’s Junior Communications Executive. I’ve been at Commsbank for just over three months now, and I can’t believe how quickly time has passed. Looking back on my interview when I blethered on about Colin the caterpillar and Taylor Swift, who would’ve thought I’d be here today?...Continue reading

When to say no

Let’s admit, we’ve all begrudgingly said ‘yes’ to something we may not agree with. Though, more often than not, reckless yeses can result in a hoard of missed commitments and unachievable expectations. The good thing is, we can clean up the workplace with one simple word: no. By sweeping the yes-man under the carpet, you...Continue reading

Curiosity Skilled the Cat

Curiosity killed the cat is so 1598. The curiosity skilled the cat is hot off the press. The World Economic Forum predict, that by 2025, the top skills in demand will include creativity, originality and initiative; analytical thinking and innovation; active learning and learning strategies. All of which lean on an inquisitive mind. What would...

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