"Understanding the needs of staff will help in the big decisions ahead."

Karen, Chief Communicator

The challenge. 

Covid-19 has brought the world to a standstill.

Following lockdown, staff are returning to a new business landscape. Understanding the needs of staff will help in the big decisions ahead. Staff may have worries about a range of things: social distancing measures, public transport commuting, operating safely in a field-based or office environment and other issues you may not have considered.

Supporting your staff in the workplace is not only your responsibility as an employer, it’s your moral duty. You can hope that you get it right, or you can communicate with your workforce to find out what matters to them, deliver meaningful messages and monitor engagement by analysing what the data tells you.

Now that businesses have dealt with the first crisis phase, it's important that we move into the second recovery phase in a strategic way.

The solution.

CommsbankPulse is a staff engagement framework that checks the pulse of your workplace.

We have joined forces with Smithfield Performance, specialists in measuring employee behaviour and opinion, to offer a quick data-rich survey that informs communications with staff to ensure you are providing the information they desire, not what you think they need.


Step 1: Our survey is short, fast and efficient, giving a snapshot of how people are feeling, what their needs are and their areas of concern during the next few weeks/months. A comprehensive question-set of 20 questions can be tailored to provide a robust and meaningful insight for your business.

Step 2: It's a fast turn-around for reporting. You can set the deadline for questionnaire responses so that you can take the temperature, and move rapidly into planning and decision-making. We will explore the findings during a two-hour Zoom call and make recommendations for a staff engagement strategy that reflects your survey results.

Step 3: We will provide a toolkit of resources to help you get started. Our communications roadmap will enable you to identify the requirements of your stakeholders to keep them engaged and motivated, ensuring that the right communications channels are being utilised to provide concise messaging.

  • Staff engagement survey powered by Smithfield Performance
  • Two-hour review session of survey results
  • Communications recommendations report based on your survey results
  • Engagement roadmap and toolkit to tailor your communications programme

Costs are dependent on the size of your workforce.

For example, for up to 25 people surveyed the cost would be £999. That means that for less than £40 per person, you can find out what matters to your staff, and make informed decisions to engage and motivate your workforce at a time when they need it the most.

Please get in touch to find out what that means for your organisation.

We have experienced change that before 2020, would have seemed unimaginable. As we start to pick apart what might happen next, effective communication has never been more important. This level of uncertainty is overwhelming and challenging. In times of profound change, people need reassurance, support and interaction. Effectively supporting your workforce comes down to consistent and regular communications, but first you must listen to understand what matters to them.

Get in touch to discuss how we can help.


The Bank does what it says on the tin – it’s a bank of hours that you can call upon when you need communications support.

Strategic communications planning, marketing collateral and targeted PR – the bank provides the flexibility of an in-house communications department, without the staff overhead.


A vault is where you keep your most valuable assets. A company’s most valued asset is its people.

Mentoring, coaching and facilitation to bring out the best in your people.


Curious and want to know more? Pop your contact details and a little more information about your requirements into the form below and we’ll get back to you shortly. Please be assured that we will never pass your data on to any third parties without your consent.